CONTENT

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“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

Types of creative content our team produces:

CREATIVITY

Does your business actively update its blog, create posts for social media platforms and send well-crafted emails? Great! That is the foundation of content marketing. Producing quality content has become more and more important as Google refines its search criteria in an effort to shut down traffic-grabbing content mills. Creative content marketing can help your business stand out, if you approach this tactic correctly. Essentially, creative content marketing is all about providing people with the type of content they’re craving, something they haven’t seen before. Focus on brand leadership, storytelling and customer engagement and your marketing campaign will be a success that other businesses talk about. Here are some ideas on how to do it.

Savannah Marie— July 3, 2014

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

The Importance of Creativity in Business

Organizations today operate in a highly competitive, global environment, making creativity crucial. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts.

“Innovation isn’t just one thing,” Marion says. “There are a lot of competencies that go into realizing an innovation. Creativity is different because creativity is a mechanism to being innovative. You can have great ideas, but not be innovative.”

Creativity in business is a crucial first step that needs to be prioritized by senior leadership. A survey by IBM of more than 1,500 chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success—above management discipline, integrity, and even vision.

One reason for that is: Creative leaders are more comfortable with ambiguity. And as industries continue to evolve, business goals and priorities will need to change. Eight in 10 surveyed CEOs said they expect their industry to become significantly more complex. Only 49 percent, however, are confident their organizations are equipped to deal with the transformation.

“Every industry is being challenged by dynamics globally and changes in technology,” Marion says.